It’s an event that often celebrates veterans, even benefiting Stars and Stripes Honor Flight.
But this year, the Milwaukee Air and Water Show won’t go on. The organizers cite scheduling conflicts and a lack of funding as the reason for rescheduling it for July 2017.
It’s a disappointing announcement for one Milwaukee veteran. Lorri Martin, who served in the U.S. Navy, was already planning her weekend.
“I was really hurt to see that the Air Show wasn’t going to be this year,” said Martin.
Her daughter was planning a trip, since she’s never been to an air show. Now, Martin thinks they’ll go to a Brewers game.
Visit Milwaukee said this is a disappointing change, but Milwaukee summers are full of activity. The believe they’ll be able to compensate for the estimated $1.4 million the show brings in, and the nearly 400,000 people, with other events.
“They’ve always done very well, kind of building a broad sponsor base, but never really got to the point where they had enough money to cover all the costs of the Air and Water show,” explained Paul Upchurch, who is the Visit Milwaukee President and CEO, as well as an Air and Water Show board member.
Martin said she gets it. But, it doesn’t make it better.
“I understand that it takes money for the air show and different sponsors to sponsor the air show,” she said. “But still, as a veteran, I look forward to the air show.”
The Experimental Aircraft Association also responding to the cancellation, saying “Air shows and demonstrations are always important connections between the aviation community and the public, and have inspired thousands of people to enjoy and pursue their own flying dreams. We look forward to its return next year!”